20 Cleaning Business Web Design Tips

Your website's design should match your service level and pricing, avoiding over or under-sophistication. This is a critical factor that can hurt you either way. If you provide a poor user experience, use old neglected content and design, have broken design that doesn’t work on all devices, or if your design is to fancy and expensive looking. These cal all hurt your business.

There is absolutely a “just right” look and feel and functionality that fits your pricing model, city and niche. Clarity and simple functionality, clear service offerings and a commitment to quality are far more important than fancy design to maximize your conversions.

Use a simple, direct headline like "Professional House Cleaning Services in XYZ City" Followed by a sub-headline that highlights your focus and strength compared to your competitors. Revisit this as you hone your business model in on your ideal prospects.

Use high-quality, REAL photos of your team and work in progress, avoiding stock photos. Any good phone can take more than sufficient photos today. Pay attention to lighting, solid, even lighting works well. They don’t need to be fancy and we have actually had clients get too fancy with photos and design which actually HURT their conversion rates. More on that later.

Ensure a user-friendly menu with clear and easy to naviagte functionality on all devices

List services in an easy-to-understand format, without jargon. Consider a dedicated page with a dedicated FAQ for every specific service you perform.

Use badges that display review platform logos, aggregate ratings (your overall rating on each platform) and links to online profiles to showcase reviews.

Display current testimonials from Google, Facebook, and Yelp live on your website.

Provide clear and easily accessible pricing information. Prospects want to get an idea of your prices without a lot of hassle. If you answer the phone like clockwork and have a way to instantly calculate estimates for each service you provide, then this is very likely exactly what you should do.

If you rely on form fills, consider providing general price ranges or a tool to quickly do quick calculations on your website and/or lead form. Test different methods for your busines sin your area to see what works best for you. But we see that across the USA phone calls are performing the best for handling estimates and landing new clients for cleaning businesses of all sizes up to $2M+

Include contact details prominently, with a clickable phone number for mobile users.

Feature your phone number, or mobile clickable call graphic and your main CTA (Request an Estimate etc.) in a floating header on all devices.

Why? This way when a user scrolls, they can easily call or request a quote at any point without the need to scroll to find your number or lead form. If you use a mobile-friendly floating CTA as mentioned below, you can focus solely on the phone number in the floating header on mobile.

Add a floating button on mobile for easy CTA access, these typically float int eh bottom portion of the mobile experience.

Showcase a service guarantee graphic or badge. When you present the guarantee as a reclean within X hours or as “our” service guarantee it puts the ball in your court as far as final decisions.

Answer common questions in simple language as well as show off how professional and thought-through your approach to the service is.

Ensure responsiveness and functionality on all devices. Not only should your website look good and function correctly on all devices, but it needs to be conversion optimized as well. If you’re not conversion optimized on mobile you’re letting over 50% of your leads slip through your fingers. Go through this list looking at your website on your phone and see if it hits these marks.

Optimize for quick loading times. Cut down on Wordpress plugins, streamline your code, CSS and API calls and use correctly sized and optimized photos.

Display certifications, awards, or affiliations prominently on all the important sales pages on your website.

Display any first-time client offers prominently if you do use them.

Keep the site updated with fresh content about your services.

Use forms that only ask for essential information. Avoid complex forms for higher conversion rates.

Experiment with form length and content, but remember that simpler forms usually lead to better conversions.

Clearly articulate your Unique Selling Proposition. This should be a distinct feature or benefit that sets your service apart from competitors, tailored to appeal to your ideal customer. It could be anything from using eco-friendly cleaning products, offering customizable cleaning packages, or having a special focus on customer service. Ensure that this USP is prominently featured and resonates with your target audience.

If you're ready for help getting your website working better for your business, request an initial coaching call with us to get going in the right direction fast.