Duct Tape Marketing: A Method to The Small Business Marketing Madness!
Posted on February 25th, 2013 by Justin Sturges
Marketing a small business is one of the most confusing and fractured elements that a small business has to overcome. There’s so much information on tactics, but no one is talking about a system and a strategy to either offline or online marketing. Duct Tape Marketing is.
What’s Duct Tape Marketing? Duct Tape Marketing is a book, a business, a group of consultants that we belong to (The Duct Tape Marketing Consultant Network) and a website that focuses on small business marketing. Over 20 years, the owner and author John Jantsch has created a method to marketing that is proven to work in any small business.
This systematic approach is the key. In most businesses, systems are used for many things, but marketing is usually left out of the loop. The Duct Tape Marketing System is based on a 7 step process which creates a marketing and conversion machine for your small business.
Duct Tape Marketing provides two core systems. One that is primarily offline and one that is primarily online.
The offline system is called the Business Catalyst or “Ultimate Marketing System” and the online system which is called “Total Online Presence”.
The Ultimate Marketing System addresses small business marketing with 7 core steps that start with strategy. The 7 steps are:
- Strategy Before Tactics
- Embrace the Marketing Hourglass
- Content Publishing Model
- Create Total Online Presence
- Use the Lead generation Trio
- Drive a Lead Conversion System
- Live by the Marketing Calendar
The Total Online Presence system takes a systematic approach to online marketing. This system includes:
- Developing Your Content Platform
- Organic SEO
- Email Marketing
- Social Media Marketing
- Online Advertising
- Mobile Location
- Analytics & Conversion
When combined, these two systems will create a world class small business marketing system that is practical and proven to work. The value of your business will increase, as well as the number and quality of leads, your conversion rate, and number of referrals.
What’s unique about the Duct Tape Marketing systems is that they are comprehensive. They don’t just focus on one piece or another, they take all aspects of your marketing system into account and every customer touchpoint. They are designed to work together and compliment each other with online activities enhancing offline activities and visa versa.
If you’re interested in taking your business to the next level, we truly encourage you to visit the Duct Tape Marketing blog, buy the Duct Tape Marketing book and thinking about how you can start to build a marketing system for your business.
What is it costing you in not getting your marketing system built as soon as possible?